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I had a great chat with Mark Asquith about online marketing and what it takes to be a successful entrepreneur and podcaster.  Mark shares his perspective on the 10% rule and why this isn’t really a valid path for most business builders.

Find out what podcasters are doing wrong and how to avoid the hamster wheel.  We hear how some of Mark’s clients have scaled their podcasts into the six figure range.  

Show Notes with Mark Asquith

00:45 – Mark is the lead at Captivate.fm which hosts and distributes podcasts.

02:10 – The DC Comics podcast, Two shots to the head was the first podcast that helped Mark to get going in podcasting.

10:00 – Mark debunks the 10% idea and why it really does not work. 

17:50 – Mark has attended every year of Podcast Movement and is what he describes you should be doing with your business.  You have to go deep and be present.

27:17 – squadcast.fm for remote recording and Alitu for editing is a great bundle that goes with captivate

29:00 – Keep an eye on your numbers and find out how to max out those numbers. 

 

You can find Mark @MrAsquith on Twitter

 

Resources Noted in the Show

Squadcast.fm

 

mark asquith

Conclusion with Mark Asquith

Find out about old school sales methods that still kill it and still sell.  Find out what sponsors really want and it’s not downloads.  How can you prove that your 1000 followers will take way more action then the largest audiences.