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Great Side Hustle Ideas with Nick Loper

Nick Loper from the Side Hustle Podcast is on the show to share some tips on how you can turn your side hustle into a full time business.  Find out how the comparison shopping site was his first step into commerce and affiliate sales online.

Nick shares the listener pyramid concept and how you get a stranger up your podcast pyramid and turn a stranger into a raving fan.  Nick also shares a great reminder about looking for speculative projects.

 

Show Notes with Nick Loper

11:15 – Pat Flynn, Mixergy, Rise to the Top and Entrepreneurs on Fire were all going strong in the podcasting space when Nick first started his podcast.

20:45 – Amy Porterfield is known for her big juicy opt ins for each episode.  These are called content upgrades and is something we should all be thinking about.

22:25 – Dan Carlin’s Hardcore History is a show so good that you’ll contribute and follow it.

27:25 – Nick notes Fiverr.  I created the logo for this brand but had a person from fiverr add the red line up the middle.

30:15 – Nick’s youtube channel is the amazing thing for Nick seeing the return on the ads.

35:25 – Nick notes Udemy and the affiliate sales in the past.

36:10 – PostMates and Instacart

36:30 – Greg Mercer from Jungle Scout is leading the FBA game on searching for products on Amazon.

38:15 – Aaron Walker has a paid mastermind and was on the podcast in episode 11 here.

42:15 – Tropical MBA

47:35 – Rich Dad Poor Dad had a big influence

48:35 – 80 20 Sales and Marketing Book

53:35  Busy Budgeter and Jenn have some killer affiliate funnels on their email list.

 

You can find them here:  sidehustlenation.com/ideas

side hustle ideas

 

Side Hustle Ideas for a Podcast

  1. Use the Listener Pyramid (14:30)
  2. Use old gmail lists to address strangers – Do they know others?
  3. Use your Facebook friends – Who do they know?
  4. Paid Mastermind group
  5. The show is content marketing
  6. Ads don’t work for a small show
  7. Episode specific lead magnets – PDF Summary of the show
  8. How to find your product – Know you goal – Do you need money ASAP or do you have time to build it.
  9. The Income Pie – You have to find ways to make money in your sleep. 
  10. Carve out time in your week for speculative projects

 

The Listener Pyramid

  1. Strangers are at the Bottom
  2. Listeners are next up the pyramid
  3. Subscribers are the 3rd level
  4. Raving Fans are at the top – You have to give them a big win (Help them accomplish a goal and they will be a fan for life). 
listener pyramid

Photo via: https://podcastfasttrack.com/124-side-hustling-his-way-to-podcasting-success-nick-loper/

 

 

3 Revenue pillars for Nick

1. Sponsors

2. affiliate streams through blog and  (fastest growing)

3. Self publishing, affiliate sites, online course, free lancing

4. Investments

 

“If you don’t find a way to make money while you sleep, you will work until you die.”

-Warren Buffett

 

“I love Amazon as a customer, but don’t know if I want to be in bed with them as a business owner.”

-Nick Loper

 

“Your are financially free when income from assets you control exceeds your monthly expenses.”

-Nick Loper

 

Resources Noted in the Show

 

Rich Dad Poor Dad

rich dad poor dad

 

80 20 Sales and Marketing

80 20 sales and marketing

 

Read the Full Transcript with Nick Loper:

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(Note:  Please excuse any errors as this was transcribed by an automated service)

 

[00:00:00] You are financially free when income from assets you control exceeds your monthly expenses, right? So that’s a call to buy or build income producing assets and to keep your expenses low, to make that a natural, easier hurdle to clear. And the second was to invest for cashflow. Like all of this capital appreciation stuff is fine, but you can’t buy groceries with it.

[00:00:23] That was Nick Loper describing two very big takeaways when trying to go all in on your side hustle. Welcome to today’s session of the marketing podcast. This is outdoorsonline.co, the marketing podcast that helps you elevate your business through online marketing master sessions. Join Dave each week as he helps you grow your online influence via interviews with leading entrepreneurs from around the world.

[00:00:49] Here you go. Nick Loper from the side hustle show and a big inspiration for many of us trying to go all in on their passion, find out how he monetized his podcast and create a cult like following [00:01:00] what the listener pyramid is all about and why you need to carve out some time each week for speculative projects.

[00:01:06] The original side hustle master himself, and a man who lives what he preaches, turn up the earbuds and enjoy today’s episode with Nick Loper from side hustle nation. Dot com how’s it going, Nick? Doing very well. Thanks for having me. Yeah. Yeah. I appreciate you coming on here. I’ve been listening to your stuff for quite a while.

[00:01:24] You’ve got, I’m not sure how many people, I think you’re like three 80 something, right? You’re, you’re almost, you get close to 400 episodes, which is just amazing. What, I wouldn’t take it to that whole show, but could you first take us back to how you first got into online marketing and where  where you first learned that you could make money here?

[00:01:40] Oh my gosh, a long before the side hustle show was even a thing, long before the side hustle nation site was even a thing. My first. Real exposure to the online world was actually through an internship that I had in, in college. And it was with this, uh, brick and mortar shoe company [00:02:00] in Seattle, Washington, where,  in the early days of the internet, they had had this wild and crazy idea to put some of their inventory online.

[00:02:08] So by the time I come on board, uh, several years later, as they’re,  $10 an hour marketing intern, the online portion of their business has blown up relatively speaking compared to their, uh, brick and mortar shop. And so that was my first exposure to, uh, Google, like Pay pe Click ads and e-commerce and like, Oh, people are buying shoes on the internet.

CONTINUE READING HERE

 

[00:02:25] This is crazy. And SEO and affiliate marketing. And. It was a really, really cool experience to come in at a relatively young age. And I have some of that, uh, or really kind of firsthand experience working,  one one person removed from the, the marketing director there. What year was that when you fuck with that

[00:02:45] 2004 okay. Yeah. Oh, four Oh four. Okay. So you got Oh four and then from, from 04.  And then when did you start, when was your first episode for it? With the podcast? 2013 okay, so 2013 so basically, yeah. [00:03:00] So you had basically nine or 10 years there where you were just exploring what was that period like before you started the podcast?

[00:03:06] So maybe take us to there, like what was that like in between, and then how did you first start the podcast? Yeah, so actually I spent a lot of those years where my primary focus was selling shoes on the internet, and after that internship ended with that company, I turned around and said, well,  I’ve had a kind of an inside look at their affiliate program.

[00:03:26] That’s an interesting model. There’s no inventory to ship out really low overhead. Anybody could get started. I was like, well, let me see what it would, what would it be like to be an affiliate for this company and several others in the footwear space and ended up having. A website built that was a comparison shopping site, which 2005, 2006 ish comparison shopping was a much bigger thing than it is today.

[00:03:51]Uh, now most products are just, just start on Amazon and for better, for better or worse. Um, but at that time there were,  you would go to sites like price grabber and [00:04:00] shopping.com and next tag, and they would tell you where you could find the best price on whatever product you were looking for.

[00:04:06] And my reasoning was like, what if I just try to carve off like a little sliver of this, uh, of this market? And. Create the site dedicated for footwear. And my only reasoning was like if I have shoes in the URL, it will appear more relevant in search results. Like that was my only criteria, and that was the vehicle that ultimately let me quit my corporate job because I did, after graduation, I did what you’re supposed to do.

[00:04:30] I got a real job. Uh, and uh, that was the thing that I probably naively thought like this, I could just. Be the shoe guy. Like I just sell shoes forever. Like this could be my thing. I’m like many businesses. It had a kind of a finite lifespan. And so I was really fortunate to have started, uh, as somewhat of a serial side hustler.

[00:04:51] A couple other projects, uh, on the side of actually several projects on the side from, uh, from the shoe business. A couple of those are still around today. Oh wow. [00:05:00] So, so, uh, I,  I want to dig into the, the, the podcasts obviously, cause that’s a big part of what you’re doing now. But I just wanted to see if you could take us to that,  quitting the corporate job.

[00:05:08] That’s kind of the thing,  everybody, if you’re,  you want to get there, it seems like that’s a big part of it. I mean, what, take us there, what did that feel like when you quit? When you, when you went, did you kind of jump off the cliff or what was that like. No, please do not jump off. It sounds terrifying.

[00:05:23] And that’s actually one reason for the side hustle show, like spread the gospel of this lower risk brand of entrepreneurship. Uh, in my case, so I had a kind of sales role for, for, to kind of at the bottom rung of their,  this giant, giant corporation, whereas out in the field, uh, calling on dealerships on the service and parts side of their business and actually was up in.

[00:05:43] Eureka, California, like way, way Northern California. I’m out to dinner with my boss and this has been in the back of my mind for at least a year or probably even longer. Like could this little online affiliate thing be the be the thing that lets me.  get out of [00:06:00] this, uh, corporate world. I like, I have no desire to, to climb the corporate ladder here.

[00:06:03]Um, so we’re out to dinner and I have a track record of revenue history going back six or 12 months, probably not to the point of replacing my day job salary. At that time, I was probably making close to 50 grand a year and had a company car. So I was like, okay. Probably not there yet, but it was making enough to.

[00:06:21] Reliably cover my, uh, my share of the monthly expenses. Like, okay, worst case, given an extra 40, 50 hours a week, I feel like I could increase the income here cause I, I could see that even in small scales. Like if I spent the weekend really building out a ton of ad inventory and working, like I could see the benefits of that.

[00:06:38] And if I just had more time, like maybe I could make it happen, but we’re out to dinner in Eureka and it still,  I’m probably on my second beer before I get up the nerve to tell him like, Hey man, I’m outta here cause it’s. Even even with that, there’s still this doubt in your mind, is this something I’m allowed to do?

[00:06:57] Is this something I can do like cut [00:07:00] my own paycheck? It’s a stressful move. To make. And it’s like, what did I, what was the point of going to school? Like, if you’re not going to work a real job? It was, um, but, but once, once it was out there, it was like this huge burden off my shoulder hit out. So good. Did you, did you, uh, not like that job or was that, was that a,  what I mean?

[00:07:18] What, what was the job like? Was it a,  was it stuff that you, you definitely were ready to get out of. I was never the person that hated the job or like hated their work. Cause you get the story like, Oh my gosh, I just can’t dread one more day in the cubicle. It wasn’t like that because every day was somewhat different.

[00:07:33] Like if you’re always driving around and having different conversations, but at the same time I wasn’t particularly good at it. Like my boss, he, when I transferred to California, he was like the scouting report on you. And I don’t know why he was telling me this, um, was that you’ll never be an all star.

[00:07:50] And I was like. All right. Are you saying this to motivate me to like try and edge me out? Like it was kind of a weird conversation. We’re driving over this really long bridge. Um, but yeah, I wasn’t particularly [00:08:00] good at it. Um. Was not excited about,  spending a career there. And at the same time, the timing seemed as good as it would ever would be.

[00:08:07] Timing is never going to be perfect, but as good as it would ever to be to, to make that leap. Gotcha. Gotcha. So, so, and then 2013 it was that the, what was the first, well, take us back to the podcast. How did you get into the podcast? Yeah, so I have been blogging on a, on a personal domain for several years, which nobody.

[00:08:27] Ever read because there was no like coherent theme or message to the content there. But the folks that I was following at the time were like, if you want to. You have an online business. If you want to have a personally branded online business, you’ve got to put your face out there. You got to do a video, you’ve got to do podcasting.

[00:08:49] Those were kind of your two options. And I was like, well, I definitely don’t want to do video. So a little bit of peer pressure and a little bit of lesser of two evils steered me the podcast route, and I was really. Kind of [00:09:00] surprised by this guy. I had no idea what I was getting into. It was like, well, I can, if I commit to doing this every week, am I going to run out of guests?

[00:09:08] Am I going to run it?  all sorts of doubts go into your mind. And one thing that I didn’t realize was that you needed to pay for separate media hosting, like to host MP3 files, and it was 15 bucks a month. And I was like. Okay. I can, I can swing that. But it was like, had it been 25 or 30 she’ll probably wouldn’t exist.

[00:09:28] It’s like, I don’t know what am I signing myself out? But that was, that was it. And within that first year, the, because I considered myself a writer first, I had lots more practice writing than ever than I ever did speaking. But within that first year of the show, I kind of gained. Quite a bit more traction than the blog, which is still not to say very much, but it was showing more signs of life.

[00:09:50] It’s like, okay, maybe there’s, maybe there’s something to this. That’s it. That’s it. Now you’ve been going pretty much every week for a, for, I mean, [00:10:00] seven, eight years, right? Yeah. We’re coming up on seven years for the show. Like you said, closing in on 400 episodes, and it’s been a completely life changing thing.

[00:10:10] I mean, started out $60 mic in the living room, and it’s. An incredible reach that, that you can have. And so I’m still, obviously, podcasting is way more crowded today than it was in 2013 but I will tell you in 2013 it’s still looked crowded, right? Hey, does, does the world need another entrepreneurial interview show?

[00:10:31] Right? It’s been done. Um. There’s only going to be more people coming down into this medium tomorrow than there is today. So, I mean, the best thing that you can do is, is start now, because a year from now, you’re gonna wish you started today, if that makes sense. Exactly. Exactly. Yeah. No, that’s a, and back then, yeah, 2013.

[00:10:48] I mean, Pat Flynn, I think he was, he was going strong. And I mean, who were the big, who were the big, uh, entrepreneurial podcasts when you started. So Pat was doing really well. A Mixergy has been around [00:11:00] forever. A rise to the top was going strong. Uh, John Lee Dumas was about nine months in. So it was, uh, not a novel thing in any way, which was, which was good in a way, cause they’ve kind of like proved proven out that people would listen to this stuff.

[00:11:15] And I kind of set out to focus on. The part time idea, like what is something that you can do in your free moments in like what limited time you have and try and showcase those stories rather than go after the,  celebrity guests. That’s right. That’s right. Yeah. I was looking back through your back catalog a little bit there and, yeah, I mean it’s a ton of, it’s interesting cause I, I kind of went back as far as I could to the star and, um.

[00:11:39] some of your headlines and titles and stuff are like, well, in fact, you just had what today? I think that came out that zero to Ted K and  I can’t remember what the time is. You’ve got like five steps to quit in 12 months, a hundred to 30  all these amazing stories, right? These people that are probably just normal people that have found a way to.

[00:11:57] To do it. What would you tell somebody if somebody is listening [00:12:00] right now that  maybe they’ve been doing a little bit of a side hustle, but they’ve really been struggling to turn it into something bigger. Um, I mean, what do you tell some, or maybe somebody that’s just getting going, what, what’s the first step when somebody emails you, what would you tell them if you are in the position of having something going already that is fantastic, because more I feel like the biggest piece of the pie is this segment of the population that’s like, I just.

[00:12:25] Need the idea, like if I just had the idea, I knew I could take action on it. And, and that’s really frustrating cause it’s like, yeah, there’s 380 episodes. They’re like, don’t pick something and it doesn’t matter. Um, so that is kind of the first bit of advice. Like just pick something, choosing what’s next doesn’t mean choosing what’s forever.

[00:12:42] There’s this myth that you need. Uh, the perfect business idea, it doesn’t exist. Like you just have to figure out what is it that you can sell that has value product, service, content wise, like whatever that is put, start putting that out into the world. Like get, get a yes or a no. Basically it’s [00:13:00] like,  for someone to make a decision on is this something that is we’re paying attention to is we’re paying for, the second thing is like, if you have started, this is.

[00:13:09] Yeah. There’s a lot more fun stuff that you can do. Like,  you have to play,  put on your marketing hat and  how do we scale this? How do I grow this? How do I attract more attention to this? That stuff is really fun. So. I mean, we can dive into all sorts of, yeah. In the kind of, there are a lot of ways we could take this.

[00:13:26] Let’s just take it to the podcast. I mean, I’ve actually been interviewing a number of, uh, podcasters that are,  pretty big names in the podcasting space, and,  and we’ve had some conversations here, but I’m curious,  from your perspective. If somebody had a, a new podcast and they wanted to try to, I don’t know if Mon monetize the podcast, but they wanted to build a business around that podcast.

[00:13:49] What, what do you tell somebody that, that  if that’s their focus? Yes, so very, I guess don’t do what I did because I started with, no. Real business model [00:14:00] in mind. It was like, Hey,  these people said you ought to have a podcast. Like, okay, turn on the mic. Test test. Yeah. It was this thing on, um, I feel like you could shortcut it today.

[00:14:07] And where I would focus my energy is around what I’ll call the listener pyramid, which is, you imagine a. Pyramid or triangle. At the bottom you have strangers. Next level is listeners. Next level is subscribers. And at the very top are fans. And so every thing that you do related to this podcast is trying to ascend people on the pyramid.

[00:14:29] And the problem is for most people starting out, is that. Base level, that bottom of the pyramid, the biggest section of the pyramid is strangers. People don’t know you exist, right? This, this, this, and this is every business on the planet like this battle for attention. And for me, how I began to address this was.

[00:14:49] With the, uh, the builtin audience that I already had. And you might be thinking, well, I don’t have an audience. I don’t have an email list. And I guarantee you that you have a bigger audience then you, than you probably [00:15:00] imagine. Because I had an email list of 11 people when I launched. It was entirely friends and family.

[00:15:06] But what I did have was at that point, probably close to a decade of Gmail contact history. None of these people were necessarily. Uh, interested inside hustlers, or at least raised their hand and be interested about side hustles, but there are people that I had a preexisting relationship with, right? The average person has.

[00:15:24] Whatever the latest status, 237 call it a Facebook fan or Facebook friends that like, these are people who at least are probably somewhat interested in what you’re working on. And I wouldn’t go down the path of sending out like bulk marketing messages, but I would go down the path of sending out, uh, just kind of, Hey, it’s been awhile.

[00:15:44] What are you up to these days? Right? Cause it’s natural for people to respond in kind and say, well, here’s what I’m. Working on or how,  how’s Courtney life treating you kind of thing. Like, actually, I’m kind of excited about this. I’ve been using all this extra time at home on my hands to start this new [00:16:00] project here.

[00:16:00] it may not be a fit for you, and this is where it kind of differs from the network marketing piece. It’s like you’re not necessarily trying to attract or sell to your direct connections. Uh. One-on-one, but it’s like you got to let people know what you’re working on in case they know somebody that, uh, that might be a fit for it.

[00:16:20] It’s the same thing with like a freelance service. Like I, I build websites for. A real estate agent, whoever it is. Um, it rather than I build websites, right? Because now all of a sudden, Oh, I know who your customer is. Like I know, like if all of a sudden I have a conversation where I’m talking to a real estate agent, Hey, I know a guy.

[00:16:38] it makes it a lot easier to pass along those referrals. So that’s kind of how I tackled the.  strangers to listeners is like that initial, and it’s a lot of effort, one-on-one kind of guerrilla stuff to get that fly wheel turning. But what we found in Apple podcast and in a bunch of these other marketplaces, Amazon and you, to me, and even [00:17:00] YouTube to a certain extent, it’s like if you can give that algorithm a little bit of a nudge through your own on the ground marketing efforts, then it starts to kind of spin in your favor and that’s when you can start to pick up.

[00:17:12] Yeah. People who are totally stranger, like organic, uh, listeners. Gotcha, gotcha. So now you, so now you’ve got your listeners and you’ve, you’ve helped spur,  get the algorithm go on by reaching out to your own community. So then what did, what did you, I mean, I don’t know if you want to talk about what you did or maybe what you would recommend,  now that you have some listeners, how do you start thinking about monetizing,  with a new show?

[00:17:35] Sure. So for me, the first thing that I. Eventually sold, this is probably eight or nine months into the show, was a private mastermind with with yours truly, it was a hundred bucks a month and I had maybe an email list of 700 people at the time and got six or seven applications for it. That was the first real thing outside of Amazon affiliate links that I.

[00:17:58] I attempted to sell to this [00:18:00] audience and had I not had the show, had it just been a blog, I don’t think I would have gotten any applications just cause it’s like there’s something really powerful about being in somebody’s earbuds for 30 40 minutes at a time and doing it week after week after week.

[00:18:16] That’s a much stronger relationship than somebody,  spending five minutes skimming your blog posts every now and again. So that was kind of how, uh huh.  I first started to monetize, but in terms of turning listeners into subscribers, the big inflection point for me was recognizing that the show was content marketing.

[00:18:37] The show, especially at that point, was not a business on its own. Cause I saw,  what John Lee Dumas was doing with entrepreneurs on fire and  crazy sponsorship numbers. Yeah. But it’s, it’s amplitude and frequency is how the math works in sponsorship. How many people are you going to reach and how often are you going to reach them for him?

[00:18:55] Big audience at times, a daily show. It was like, yeah, no wonder he’s killing it with ads, [00:19:00] but it’s like for me, small show one time a week, it was like, ah, this is not, it’s not going to work at this point. So it was recognizing that as content marketing. And the specific tactic that really worked really well for me was creating episode specific email opt ins or episode specific content, upgrade lead magnets, whatever you wanna call them.

[00:19:23] And it was just a. A PDF summary of the show, like, Hey, we recognize you’re out walking the dog. You’re at the gym, you’re driving in the car. Probably not in an ideal place to take notes. Meanwhile, my guest is dropping all sorts of juicy tactical tips and tricks and stuff. Don’t worry. We took notes for you.

[00:19:39] If you head over to side hustle, nation.com/whatever you can download this stuff for free. Yup. That’s it. So now, so now you’ve got your, you got your subscribers coveted now, and that sounds like, I’m trying to think of, um, God, who’s the person that the Amy Porterfield, right? She does that. I don’t, I’m not sure if she’s still doing that, but she, I think did that really well.

[00:19:59] Gave a big [00:20:00] juicy, um, opt in for each show. And do you still do that? I’m going not every week, so I’m kind of, I did it almost every week for. Years, um, and it was really effective. I’m seeing a little bit of diminishing returns on that today, so maybe it’s time to change up the tactics and playing around with some like text to opt in stuff.

[00:20:22]Uh, this quarter, which is so far, the results have not been. Blockbuster, but it’s, it’s early.  we’ll see how it goes. Well, let me take it to ’em because I was going to actually ask about, so we’re going from the stranger to the listener, to the subscriber, and now to the, to the fan, right? The raving fan.

[00:20:38] How do you get them, uh, what’s your step to get them to the next, that big, the next, the, the, the top of the pyramid. Yes. So the top of the pyramid is,  think of a fan who is going to help spread the word. They’re going to evangelize your show. They’re going to be like. You got to check this out.

[00:20:53] Right. And for me, most often that happens, and probably for most other shows too, is like [00:21:00] when that person has taken action based on something you said or something your guests said and seen results from it, right? If you can get someone to, in my case, that money milestone, like, Hey, I, I did what this,  free podcast told me to do and actually made some money from that.

[00:21:17] You probably have a fan for life. Right. And it’s like that’s,  for most in my case, like how I discover new shows, it’s usually a friend tells you about it. It’s like you can talk about Apple optimization and these algorithms and everything, but. If you can get the word of mouth engine spinning, all of a sudden you’re in, you’re in a really good spot.

[00:21:37] And most often that’s like, how did this, how did this improve my life? Or was it too good not to share? Like in the case of, uh, like Dan Carlin’s hardcore history, right? It’s like, I’m not necessarily going to make more money from listening to it. Um, in fact, I might spend some money from like donating to him because it’s that good, but it’s like, dude, have you checked this out?

[00:21:55] This is incredible. Yep. Yep. The word of mouth is huge. So what’s the, [00:22:00] so if somebody was to,  again, like you said, you’ve got all these episodes, I mean, they can go pick an idea, but again, what, what would you recommend?  if somebody’s coming in, because it just seems like there’s so much,  as you look back and  what idea is right for you,  again, when you take it back to that person, what do you get these questions on a daily, weekly basis and how do you, how do you guide them?

[00:22:20] Like with all your content? What, where do you said you go to start at episode one or what do you, what do you tell them. No, don’t skip. I promise they get better. Skip the first year, first year, apologies to the guests. The guests are awesome,  throughout. But it’s like I’m just awkward behind the mic.

[00:22:36] I mean, it’s the same thing, right? Like I want to be embarrassed by the work I’m doing today and say, yeah, but as far as like choosing a side hustle as it depends on your goals, right? So if your goal is to make rent. This month. Next month, if you need to ring the cash register immediately, you’re probably going to be narrowed down to a couple options, which would be selling a product or selling a service.

[00:23:00] [00:22:59] And on the product side, it’s probably going to be something you either already own or can acquire really cheaply. Like,  flea market flipper style, uh, garage sale hunting type of stuff. Buy low, sell high, totally still a viable model if you have limited startup capital. Great way to multiply money quickly.

[00:23:18] Love it. Um, on the service side, no inventory to buy, no websites to build, no products, but like, it’s just, yeah, I solved this problem for this customer at this price. Now I’ve got to go out and find that customer how you might arrive. At that service is using what I call the intersection method, which you have three columns on a piece of paper.

[00:23:40] Column number one is your inventory of skills. What have you gotten paid to do in the past? What have you learned to outside of the job that you could potentially see somebody paying you for? And if you. Yeah. I mean, your resume is like a good place to start. Like any job you’ve ever had by definition was a skill somebody thought was worth paying [00:24:00] for.

[00:24:00] But I get, I get the feedbacks until I don’t have any skills. It’s like, well, come on. Okay. Ask. Ask somebody close to you.  what are you good at? Text five friends. What do you think I’m good at? Column number two is what do you like to do? What are you interested in? What are your hobbies? I wouldn’t necessarily go down the route of.

[00:24:19] what are you passionate about? Is that that raises a lot of. Stress and anxiety, and I don’t know what I’m passionate about. Like there’s, there’s those people who are like, well, I don’t know if I’m really passionate or some advice that was on the show recently. It was like, do not under any circumstance, start a business around your passion because if you’re passionate about it, other people are likely passionate about it.

[00:24:40] And when people are passing it, they do irrational things like work for free. You don’t want to play in that space, but  hobbies, interests, whatever it is. Yeah. Column three in column three is. Somewhat optional, but it is your, uh, your network. Like, who do  what types of people do

[00:24:54] Who do they know? And this is the only reason for this is like a potential conversation starter, a [00:25:00] potential foot in the door if you can kind of align up some of these skills and potential customers for those skills. Does that make sense? Yeah, that makes total sense. So, so for an example, say,  say you’re,

[00:25:12] You’ve done some podcasting and you’re pretty good at editing and stuff like that, and you had all the gear though, and you liked doing it and you had a network. Would that be something that,  if you could potentially dig into a side hustle, some sort of, uh, what, what would that look like? Right, so very much a, it would be easier to sell a podcast editing services to people who.

[00:25:32] Already have a show versus people who, uh, and perhaps people who are monetizing so you could listen to a handful of episodes. Do they have ads? Do they seem to have a business in place behind this? Okay. Maybe they’re at a point where it makes sense for them to start investing in editing. That could be a conversation starter versus like.

[00:25:49] Approaching randomly. Have you started, have you considered podcasting? Um, and then trying to itself, uh, selled out? Um, in, in my personal experience several years ago, I started a, a book [00:26:00] editing business or a nonfiction editing business because in column one, as I had written a couple of. Books. At that point, I was a decent student in English.

[00:26:08]Um, column two was like, I kinda like reading this stuff anyways, so it was like, this is how I would often spend free time anyways, and then call them three by virtue of having written a couple of these books. I was embedded in a couple of self publishing, Facebook groups and stuff. So the word of mouth.

[00:26:25] Potentially could spread in there, but actually got my first clients. This is why column three is optional. I actually got my first clients on, uh, a freelance marketplace called Fiverr, where I said, Hey, I’ll proofread your, your nonfiction book. And sure enough, people were willing to take a chance on me over there.

[00:26:43] That’s cool. That’s cool. So, so yeah, I mean, you’ve got all sorts of, of your own examples. I mean, when you look at, when you look back at all the guests you’ve had, does anything stick out to you? That seems, I mean, you must have some, some crazy stories you’ve heard, uh, but if anything kind of, uh, crazy or big, as far as somebody that’s [00:27:00] done some amazing things out there, you want to share.

[00:27:02] One of my favorites is Matt Voke knock, who is a, an engineer in Chicago. And several years ago his side hustle was fixing motorcycles, like straight up service business hours for dollars ad on Craigslist. Uh, don’t take your bike to the dealership, bring it to me, I’ll fix it. Don’t pay dealership rates.

[00:27:22] And. And that was going great. Um, but what Matt did, which I think was really smart, was, uh, set up a camera, started filming himself, doing the repairs, talking through why, what he was doing, why he was doing it, and,  not getting paid for this stuff, like purely speculatively, putting this content up on YouTube, creating what he called, like full engine rebuild videos, selling those as digital products after generating.

[00:27:48] Leads largely from his YouTube channel, and now years later, he has almost completely shut down the service part of the business, but makes money from YouTube ads. He’ll, he’ll go [00:28:00] out and buy a project bike. It’s like, Hey, this is a popular model. This is appears to be a common problem on it. Let me see if I can fix it.

[00:28:07] Create content around that. He said insurance companies discover his channel and reached out about, would you, would you create some sponsored video content for us? Sure. So. When I think about his story, I kind of think of the income pie and we all start out with, but  at least probably 99% of like were working, working for money, like a job trading hours for dollars, and then maybe.

[00:28:32] Let’s start having a little bit of savings, or he gets some like investment income coming in and you’re like, okay, a tiny sliver of that pie is now passive or time leveraged. And like Warren buffet says, if you don’t figure out a way to make money in your sleep, you’re going to work until you die. And it just hits you in the gut and you’re like, well, crap.

[00:28:50] But what Matt did and what I’ll advocate that you do as well is carve out some of that time in your week for those speculative, [00:29:00] perhaps. Future, potentially time leveraged projects, because if you don’t, you kind of know,  the alternative. If you don’t keep, if you keep doing the same, you’ll get the same result results.

[00:29:12] Right. Uh, okay. Yeah, that’s a, that’s a good example. And the YouTube thing, obviously,  that’s a huge thing. I’ve got some friends that are doing pretty well there. And, uh, but again, it’s a whole thing. I mean, are you, you’re not doing any YouTube still right? Um, I have a pretty crappy YouTube channel, but it feels like a completely new content frontier.

[00:29:31] So I’ve put a little more energy and attention toward it in the last six or eight months. And I think, I mean, I just got my YouTube direct deposit. It was like $245. That feels like that’s like my favorite $245 I made last month because it feels right. Completely passive. Nevermind all the hours spent on these videos.

[00:29:51] It feels like, Oh, this is, this is so cool, because it’s because it’s kind of the new shiny thing. That’s it. That’s it. And w what’s your take on, I mean, I [00:30:00] heard,  with all this code thing, I’m not sure I have some affiliate stuff too, but Amazon, I heard that they dropped it down to 3% for everything now.

[00:30:08]Um, they made some. Drastic cuts to their affiliate program. Some categories went from 8% to 3%. Some went from four or 5% to 1%. It’s just, um. So it kind of be a profit taking move from Amazon. They say, Hey, we’re Amazon. Like take it or leave it.  it’s been their attitude throughout. Yeah. I think, yeah, that seems to be the Amazon.

[00:30:33]Uh, I,  I did some FBA selling for awhile and, uh, and yet it seemed like Amazon,  they stick to their things. They, they don’t care as much about the sellers as they do, right. The customer, as long as the customers. Happy. Um, so that is a little bit of a struggle, right? Because are there models out there where you get going on something and then,  it’s not really on your own thing and then you kind of get screwed.

[00:30:53] What would you recommend if somebody’s getting into, say, YouTube or any of these other things that potentially,  it’s not your own product. [00:31:00] Right. And there’s, there’s a tremendous benefit. To launching a business on Amazon, on YouTube, on somebody else’s turf, so to say, uh, just because they have the traffic, they have the eyeballs, they have the attention and it otherwise you’re just like shouting into the void.

[00:31:19] Like, how is anybody going to discover me? So you almost have to kind of go through one of these channels or multiple channels when you’re starting out. But you also need to be conscious of those risks and see how can I drop people off platform? How can I draw people back to my own stuff? Because otherwise, yeah, your one algorithm change your one board meeting away from getting wiped out.

[00:31:41] Exactly. Um, can you talk a little bit about, I’m not totally sure, I mean, you’ve touched on a little bit of this, but, but currently with,  where your revenue streams, I’m not sure if you’re comfortable talking a little bit about that, just to get a feel of where, because you talked about,  we went back to the shoes, right?

[00:31:54] You had that thing and it sounds like you slowly transitioned to your own thing. Um, and, and maybe as you’re thinking about that, I [00:32:00] also wanted to think about delegating. I know you’ve talked a lot about that. I kind of letting go of stuff can, can you just give us a little background on your current. Um, streams.

[00:32:08] Sure. The big three revenue pillars right now are sponsorships on the show. As I said earlier, a podcast is not a business make, but  over the years, the show has grown enough where it’s a significant income stream from sponsorships, affiliate stuff through the blog, and occasionally through the email list.

[00:32:27] That’s been probably the fastest growing income stream in the last couple of years of getting more intentional about it and more, uh. I guess intentional about SEO and stuff like that. And then the third leg of the stool is my own side hustle experiments. Call it the self publishing stuff, call it the other.

[00:32:46] I still have one other affiliate site, not, not in the shoe niche anymore, but one of their affiliate sites that I still run. And um, the online course, a little bit of the eCommerce stuff, I’ve kind of winded that down a little bit of the freelancing stuff, which I tend to, not to take as many freelancing [00:33:00] gigs anymore, but.

[00:33:02] That that kind of makes up the third leg of the store, which all that stuff combined would still be better than my old day job salary. But it’s, um. That’s, that’s a piece of the pie. And then maybe the fourth would be investments, like the truly passive investments, the dividend stuff. Yeah. Uh, yeah, that’s right.

[00:33:18]Uh, yeah. And you talk a little bit about that as well, or you’ve covered that. Um, yeah. So on the affiliates for your, your current site, is that, would that be more affiliates with other companies, not necessarily Amazon affiliates, or where is that. Yeah, I don’t do a ton with Amazon, so it’s like I was doing maybe between 102 hundred a month.

[00:33:35] It would be a typical month for me on Amazon associates. Usually like books and a handful of podcasting mics. Like that’s what I would sell. And then you get whatever else the person bought on Amazon, which is always nice. Somebody bought like a drone one time. Oh, that’s nice. It’s a nice commission. But, um.

[00:33:51]The primary affiliates, I guess a couple of the bigger ones, and it’s, and it’s always an ebb and flow. So like Amazon cutting commissions is just one example. Like [00:34:00] in the shoe business, it was the same thing. Like some advertisers raise rates, some advertisers cut rates. There’s always this dance, like I did really well with you.

[00:34:07] To me for several years, I had like a. Big list on the site, like here’s a hundred best Udemy courses for entrepreneurs, and it was a blatant affiliate play, right? Where it’s just a long page of affiliate links essentially, but yet people were saying, thank you for compiling this, thank you for putting this stuff together.

[00:34:24] Thanks for doing the research on this. And like, that was eyeopening to me. It’s like, okay, you can. Do stuff that is, uh, from a skeptical perspective, a blatant,  money grab type of type of content, but have still, people still find value in it. But that was when you, to me, was at like a 40, 50% affiliate commission at that time.

[00:34:42] I think they’re down to like 15 now. So it was like, Ooh,  that was kind of a gut punch in a way, but it’s always been that way. So it’s finding other offers, finding other ways to plug in a different affiliates. So right now. Some of the rideshare, not rideshare, but some of the delivery services doing well, like sign up for [00:35:00] Postmates, sign up for.

[00:35:02] Instacart, stuff like that. Um, other affiliate examples or, uh, guests on the show having their own product or service has done really well. So one example was Greg Mercer from jungle scout. He came on and was like. Hey, here’s how I research products on Amazon. Here’s how you can do it for free. Here’s how I would do this manually here.

[00:35:21] The metrics you’re looking for, and at the end of the show, by the way, I make a software that can save you a ton of time and doing this, and here’s a special coupon code for your audience. And so. Stuff like that has worked well over the years as well. That’s cool. Yeah, I know jungle got well. Like I said, I was in it for two years, and Greg, that product was definitely amazing.

[00:35:39] I loved it, love the jungles. I eventually got out of it because it was just kind of a, it was kind of not the world I wanted to be, and it was kind of,  like people taking over your listings and all sorts of crazy cutthroat stuff. Um, but yeah, I think people are still, um, I think that’s still going strong.

[00:35:55] Right. Do you, do you, do you have some FBA guests and you still cover that. [00:36:00] It’s been awhile. It’s a really, it’s a really capital intensive business where it’s not cheap to start up and you’re investing in product giveaways and ads and extra inventory, and it’s like, you’re probably not taking any profit off the table for the first 12 months.

[00:36:20]Um, and then by that time, the,  the, uh, pessimistic, like risk averse person in me says like, well, now I’ve got. Maybe 20 grand worth of inventory in Amazon’s warehouse, and they say, Hey, thank you. A private label seller. We’ve been mining your data for the last 12 months, and here’s the Amazon basics version of whatever you’ve been selling.

[00:36:38] So it’s like, I, I, I love Amazon as a customer. I don’t know that I would necessarily like want to be that deeply in bed with them as a business owner. Nope. No, that’s exactly right. Um, I want to take it back to the story you mentioned the mastermind. That was one of the first things I think where you monetized kinda getting into, um, this current podcast I [00:37:00] had Aaron Walker on, he was talking about masterminds.

[00:37:02] He was talking about a paid mastermind, which is what you talked about as well. I think he has a course out that’s like $7,500 or something like that to learn how to do.  I know to learn how to make your own paid Basadur by it. It’s kind of crazy, right? All these numbers. But I mean, do you still do, I mean, you’ve got the paid model, right?

[00:37:19] But, but do you do masterminds with just, um, just normal,  find people in your niche? Is that something you still do. I do. I’m a member of a couple of ones that have been going strong for the last couple of years. Oh, cool. Cool. And is that something, I mean, I found that,  I’ve been parts of mastermind, it seems like sometimes it’s a struggle, right?

[00:37:37] Because if you finding the right group, any, any recommendations for somebody that maybe is new to the mastermind and how they might find a group. Well as the podcast us, you’ve got a tremendous advantage. So for the most recent group that I kind of took the quarterback position informing, it was all former guests of the show that I thought were at a similar [00:38:00] point.

[00:38:00] Business-wise, it might be complimentary to each other. Um, otherwise you’re kind of like pulling from your existing network and saying like, Hey,  would you be interested in this kind of recurring. Format type of structure where we hold each other accountable and help each other out. Cause I’ve seen groups like I’ve seen kind of calls to put out groups, uh, in the cytosol nation Facebook group, for example.

[00:38:23] And it’s like, if you’re going to do that, which is totally a viable way to connect with people, um, but you kind of have to like, here, here’s what I’m bringing to the table, here’s what I’m looking for as kind of a counterbalance. And so because. You want, you want everybody to kind of be able to lift each other up rather than having one person be miles ahead of everybody else.

[00:38:44] Exactly. Exactly. What’s, um, I mean, you must have a ton of mentors over the years. Do you have any people or  over the years that stick out that kind of helped you get to where you are. The probably biggest influence was Pat Flynn and smart passive [00:39:00] income. I remember probably discovering his show through some YouTube search that my wife did, like how to make a Facebook page.

[00:39:11] I don’t know, something totally random. Why do you think Pat Pat Flynn is so unique? Because he’s been a mentor pretty much for me too. He’s been the first person. When I got started back in 2014 it was Pat Flynn. I mean, what? Why w what’s what’s so unique about, and it seems like there’s not a lot of people, I’ve heard people talk about how,  what he’s done is so improbable.

[00:39:31] W what’s your take on that? Yeah. For me, and I think we’ve all been in the position of like Googling.  how to make money online or something similar. And he was one of the first voices out there doing it in a way that didn’t immediately kind of raise your suspicion and levels. You’re like, I land on this site.

[00:39:53] It seems legit. It seems like this is a real person. Uh, everything that he had was free. And so I was like, well, he’s not [00:40:00] trying to sell me some.  info product. Um, he has them now. Yeah. But it was just like, here’s what I’m doing. Kind of the over the shoulder down-home look, and it was, it was his video tutorial series that started the podcast for me to being able to thank him.

[00:40:16] And you kind of think of the, the ripple effect of his work and the. But  the, the really the, I don’t even know what the right word, like the compound effect of the impact that your show is having that the side, like it’s just, it’s insane to think about how much is impacting the world of online business.

[00:40:36] But no, it just took so much away from him in the way that he ran everything with honesty and transparency. Um, and, and that was really cool. Cause my first. Exposure to podcasting was one of intense frustration where I’ve followed a link probably from Twitter to either his site or tropical MBA, which another site been, or another show that I’ve been listening to for years, and upon landing on [00:41:00] this page from a compelling sounding tweet, realize that whatever the headline promised was buried 40 minutes deep into some MP3 file, it was like.

[00:41:09] W w what do you mean? This is like how, and this is pre smartphone, like how do I get this to my device? And it was, it was really frustrating, but at the same time, once I was in, I was hooked and, and have been listening to these guys for,  close to a decade at this point. So it’s a really sticky platform once people get over that inertia and are probably as excited as I was to realize there’s this whole world of on demand audio out there.

[00:41:33] Yeah. Yeah, I know. I love all that’s, that’s what I learned in my, uh, you, it sounds like you’re a,  you’ve been blogging and you’re good at, I found that I wasn’t the greatest blogger or writer and didn’t really enjoy it that much,  And so the audio, it was really the thing that I enjoyed and I kind of, so I’ve kind of doubled down on it,

[00:41:51] I think that’s probably a good tip for anybody, right. Find the thing that you enjoy doing. Right? Yeah, absolutely. And that’s something that, again, counter to start [00:42:00] a business around your passion. It’s like start a business around something that you enjoy doing, that you could see yourself becoming good at, like on the path to mastery.

[00:42:09] And then you find. Well, more often than not that the passion follows. Like, I am now really passionate about podcasting, but I wasn’t on episode one cause I didn’t know anything about it. It’s the same thing. Like when I was painting houses in college, it was like, I didn’t know the next thing about painting.

[00:42:25] But over the course of a couple of summers, I couldn’t walk by a house without looking up under the eaves and be like, Oh, there’s a paint job waiting to happen. Or like I’ll get up and scrape that stuff up. Um, so. I think you’re right. That’s cool. What have you looked at,  your guests with, again, all the guests you’ve had and see kind of how they’re doing now.

[00:42:40] It seems like,  you go back to episode 100 it’s, it’s kind of curious as I was looking through some of your guests, I know a lot of them, right? Some of them. And is that something you do at all and kind of, because it seems like a lot of those people, right? Maybe they’re not in it. Maybe. I don’t know.

[00:42:53] What’s your take on that? We’ve done a handful of, I call them like, where are they now? Episodes. Yeah. [00:43:00] And it’s always interesting to see. Now I do need to go back and find somebody who is like completely pivoted or like, Hey, that business we talked about five years ago is shut down. Here’s what I’m doing today.

[00:43:11] Here’s why that happened. I think that would be a compelling story arc. And you have seen, I mean, when you see some of the people you followed up on, you just see a. So continue. I mean growth and I mean obviously ups and downs, but, um, I get to that point where I start thinking about,  you’re on one line of work,  when is it time to pivot?

[00:43:29] It seems to me like,  in my story, every couple of years, uh, I’m pivoting,  what I mean? And I’m not sure if that’s just the,  my personality, but, but do you find yourself changing and pivoting quite a bit? Yes and no. I mean, the, the overlying. Arc of the show has been going for, like we talked about seven years, but the production and the evolution of how that comes together has absolutely changed and will continue to change over that time.

[00:43:58]Um, and then as far as, [00:44:00] uh, understanding the, the business behind it is like. It has the incredible benefit of talking to these super smart entrepreneurs every week where it’s like,  you kind of pick and choose tactics and ideas from everybody and be like, Oh, I can apply that. Or like, let me see how that, that’s right.

[00:44:16] How do you do that? Cause that’s, that’s,  that’s a question for me too, that the delegation and stuff and what do you choose when you have somebody come on and they got all this amazing stuff,  how do you choose where to focus your time during the day and during the week? Man. Um, in the very early days it was like I could, if I could hang up the call and be like, well, I got to give that a try.

[00:44:36] And that was the, that was the original thesis for the site. Like, I’ll be the Guinea pig, I’ll report back on all these different scientists ideas, what works, what doesn’t. Um, that’s has shifted to more of a journalist role of like, Hey, how did, how did this person get it done? If you want to try it, let me know and we’ll,  we’ll, maybe we’ll showcase you in a month from now.

[00:44:52]Um, as far as. Prioritization today is kind of come down to, um, you kind of doing a little bit of a [00:45:00] revenue attribution study at the beginning of this year, whereas like,  for years and years, I would have told you that the podcast drives everything. Um, at least according to this study in my rudimentary attribution, the blog was a bigger driver of revenue or a bigger piece of the pie.

[00:45:14] And so I was like, okay, does it make more sense to invest in. Content over there to spend more time writing to double down on some of these top performing affiliates. That’s you kind of think of like, okay, what was my effective hourly rate on some of those tasks? And be like, okay, maybe it either doesn’t make sense to continue doing this other thing, or it makes sense to hire somebody to do that thing if it’s still important.

[00:45:42] Gotcha. Gotcha. Okay. Um, let’s see. Nicole, we’re gonna, we’re gonna kind of get ready to wrap this thing up here. Um, before we get there, I was kind of curious what would be a, a tip, uh, a tip tool and, and take away from,  kind of what we’ve talked about today. Um, in college, a friend of mine recommended that I read this book called rich dad, poor dad, which [00:46:00] probably everybody has heard of or if not read themselves.

[00:46:03]Uh, two big takeaways from that book for me were, number one, you are financially free when income from assets you control exceeds your monthly expenses, right? So that’s a call to. Buy or build income producing assets and to keep your expenses low, to make that a natural, easier hurdle to clear. And the second was to invest for cashflow.

[00:46:22] Like all of this,  capital appreciation stuff is fine, but you can’t buy groceries with it. So those are my kind of like two big takeaways that’s good from that. And the same thing applies if you’re a side hustle or like if I want to quit my job, if that is the goal, that means. You have to take an honest look at your current income and expenses.

[00:46:42] The expenses are the more important side. Everybody wants to replace their day job salary. It’s like, no, what do you, what do you realistically need to. Maintain the same level of lifestyle or,  maybe a more lifestyle, right. For a short period of time, hopefully. And, uh, and, and that’s kinda the, the barrier or the [00:47:00] baseline.

[00:47:00] Cause again, you’re going to free up potentially 40, 50, 60 hours a week to dedicate to that side hustle. And then it becomes a game of, um. I love the book 80, 20 sales and marketing where it’s like, okay, a certain percentage of people are paying this much. A certain percentage of people would pay double that.

[00:47:18] A certain percentage of those people would pay double that and he gives the example of, uh, like going to a Chicago bears game. It’s like, Hey, you can watch it for free on TV. That’s 80% of the people you could buy a ticket to the game.  they had another 20% or 16% of people, or you could buy a luxury box for $10,000, and it’s like,  a tiny sliver, but it’s all along this kind of 80, 20, uh, price sliding scale.

[00:47:41] And I think that applies to so many different, uh, operations. Yeah, no, those are awesome. That’s, that’s definitely some powerful stuff. Um. I’ve got a lot of, uh, some folks in the outdoor space and,  we focused out on a lot. I was curious,  do you have any outdoor activities that you, uh, you partake in or you enjoy these days?

[00:47:58] Normally skiing [00:48:00] and softball for me, both of which a ski season was canceled early. And so the virus, um, actually was really fortunate to get to spend a couple of days separate Tahoe with some, uh, crew from the fin con event, put it together. They rented a big house up there, which was, which was really fine, but that, those are the, there’s the main goals for me.

[00:48:22] And then just. Hanging out with the kids. So normally we spend most most weekends at the park. That’s right. That’s right. Yeah. You got to get any, uh, you want to toss out a, a parenting tip for anybody out there. They do. Parents go, they’re struggling. Oh my gosh. I don’t know what I’m doing. Or how old are you kids if they’re two and four.

[00:48:38] Oh, young. Yeah. They’re young. A little bit younger than mine. That’s, yeah, you’re, you’re, you’re right in the middle of it. There there, there are a lot of fun and actually that’s probably the silver lining of being, of having them home all the time. Cause we used to send them to preschool four days a week.

[00:48:51]Um, which was cool cause I was able to get more work done, but at the same time like they’re never going to be this age again. They don’t have any sort of like fear and [00:49:00] anxiety over what’s going on in the world. And my oldest is like, Hey, when, when the germs go away, can we go to. Wherever. It’s like, yes.

[00:49:07] When the germs go away or wherever you want. It’s just like, Hey, remember when we used to go to a restaurants when I was younger? I was like, Oh, dude. Just like very mature thoughts. I dunno. For a four year old, very mature words to come out of a four year old. Um, that’s it. I think. I think the biggest thing is like trying to.

[00:49:24] Lead by example. And, um, I mean, when they, when they see me get more frustrated than I should, I know that’s rubbing off on them and it’s like, okay,  live, live your example. Take a breath here. It’s like, if you expect the same behavior out of them. Exactly. W what’s your, uh, so are you still using the closet studio?

[00:49:44] I’m in the closet studio. There you go. Could you describe the closet studio for somebody who’s never seen it? Okay. So the closet studio is the, uh, microphone hooked up to the clothes railing on one of these, um, microphone, uh, pivot, boom arm types of deals. [00:50:00] We’ve got a couple of led lights hooked up to the monitor, which is on a hanging Mount from the same, uh, closed bar, and then it’s a standing desk in front of that.

[00:50:09] Just slide it out, slide open the door and slide it out. And I’ve got a special social banner behind me that blocks the. Uh, backlighting from the window. Nice. And this is, and this is in your, uh, your kid’s room. Yeah. Their bunk bed is right behind me. That’s so, I mean, is that, that’s just an amazing story, right?

[00:50:27] I mean, we’ve been talking to her about, you’ve got this amazing show, right? It all this, it, all this stuff you’ve got going and you’ve got a a,  a closet, a studio. It’s amazing. One day, one day I’ll have a real office, but on the same hand, it’s like,  Toward keeping expenses low. Yeah. If we were to, if we were to move and upgrade, it would cost us minimum 1215 grand a year extra.

[00:50:52] And I was like, this is perfectly functional. Exactly. You’re living exactly what you just said. The point of,  [00:51:00] decreasing the expenses. I mean, that’s thing. If you want to get to that point, you, you gotta change your mindset. And I think that’s an awesome takeaway. Um, before we get out of here, anything in the next a few months, you have come a new you wanna you want to give us a heads up with you or the business.

[00:51:14] Man, I’m just playing it all week to week at this point. I’m working on some YouTube stuff, which is, which is a lot of fun. Um. Kind of honing in on some of the blog content strategy, your combination of media writing, some stuff, some ghost written stuff, some freelancing stuff, and then starting to rethink some of the email onboarding sequences.

[00:51:34] Inspired a little bit by my conversations this year with Rosemarie Groner from busy budgeter and Jennifer Marks from Jennifer, maker.com both of those have some incredible. Automated product and affiliate funnels going through on their email list, which has me thinking like, Oh, it’s been a couple of years since I really took a look at this.

[00:51:54] So it might be time for a revisit. All right, Nick. Hey, I appreciate you coming on and I appreciate what you’ve been doing [00:52:00] over the years.  I’ve been following you and getting some inspiration definitely for a long time. So just want to thank you for everything you’re doing out there and then hope to keep in touch with you.

[00:52:08] Thank you so much for tuning in and thanks for having me. Today’s takeaway. Don’t think about how you have to just make more revenue, but think about how you might scale back your spending to go all in earlier on your big thing. Uh, Dave’s a new segment we got here, Dave’s a book of the month club, uh, in the episode today, a rich dad, poor dad.

[00:52:30] That’s the first book that’s going to go up on the page. Um, definitely a good book. It’s been a while. It’s going to remind me to, to head back over it and take a read or listen to it. Uh, you can go to outdoors, online.co/book and grab that book and support the show. Um, I think I’m going to have some, some audio books there, but there’s a quick way to check it out.

[00:52:49] And also would like to hear if you have a book that you’d like to recommend for the show on that page, you can actually leave a comment there and, uh, and leave a little comment on what. Your favorite book [00:53:00] is, and if I read it here on the show, I’ll give you a shout out. That’d be awesome to connect with you.

[00:53:04] If you can be great. If you can share this episode, if it was helpful for you. Thanks again and just want to let  I’m here. If you need help, check back any time, please. Thanks for joining us today and for your support of the marketing podcast. If you found this podcast helpful, please share it with one other person and leave a rating and review on Apple podcasts or wherever you listen to the show.

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Nick Loper

Conclusion with Nick Loper

Nick Loper shares some great tips on how you can make your side hustle a full time business.  We hear about who influenced Nick and how he has created a full time business through the Side Hustle Podcast.  Nick breaks down some easy steps to set a plan to go all in on your passion.